Sunday, April 19, 2009

The Group Dance

I can't imagine that I've got through two and a half years of blogging without mentioning The Group Dance but that doesn't mean it isn't worth mentioning again...
I think life would be vastly improved if it were like a Disney film... When any major decision faces you, when any marvellous (or dreadful) thing occurs, you start to sing and a chorus suddenly appears behind you, knowing all the moves and helping the song along.
A couple of advertisers seem to have caught on of late that this is a deep seated desire in many people's (women's?) hearts.
The first is the Berrocca ad...You but on a really good day...where the four people "dance" on treadmills. I love it. Especially the bit with the two "skating" across the treadmills sideways. It's a group dance. People passing by are suddenly united by this desire to dance...
The rest of the ads are by some mobile broadband provider or other and they are even better. I assume they are based on the event about a year ago when Rick-Rolling ("attacking" people with Rick Astley's Never Gonna Give You Up) was "all the rage" and there was a planned singing at something like 6pm at Liverpool Street Station...suddenly heaps of people burst into song all around the place, not knowing if they'd be joined - but they were. Anyway, these ads are all in train stations and all involve lots of people singing and dancing together...and I just want to be there!
I think it is part of the whole loss of community thing as well, there is something about The Group Dance that makes you feel like you belong to something larger, a bunch of people beyond those you know personally.
I think I've mentioned before about various national radio DJs that create this sense of community despite the fact that the listeners have no geographical proximity. One of the best examples is Chris Evans on Drivetime on Fridays...he plays the same song at about 6.20 every week (it used to be Delilah which was brilliant, now it's The Wonder of You which is so-so) and that is the start of the weekend - you sing along and then text in where you did the D-Spot (as it was) or the E-Spot (as it is).
Another of my preferred examples is that of Steven-ing or Steven-age from Adam & Joe on Radio 6 on Saturday mornings. If you don't listen to Adam & Joe, umm, basically, if you ever here someone in a public place shouting "Ste-ven!" and others responding "Just coming!" then it wasn't someone shouting to their friends, it was strangers connecting... Husbink wanted to try out some Stevenage when we went to see Lenny Henry in Othello at the West Yorkshire Playhouse last month but I wasn't sure the audience was right...
Back to The Group Dance... The streets in this town are so busy so much of the time with all the tourists that it would be so "easy" for a group dance to form, perhaps I should just start one day and see if anyone joins in...

2 comments:

Amy said...

Ooh! Do do do! :) x

PS word verification "weadism"! He he!

Kezzie said...

What a fantastic idea! I would sooooo join in!!!!! I loved Enchanted for that same reason! I have burst into song at certain moments, with certain friends, although generally not been response, except for my little sister climbing down a precarious steep slope last Sunday- we sang 'You can't stop the avalanche' (to the tune of Hairspray 'You can't stop the beat!')